I am a Seattle based designer .. intersection of digital art & immersive reality, and human-centered design.
Work.
01 Apple
02 eLearning
03 Liquid Wire
04 Growth Marketing
05 Illustrations
06 XR Projects
Resume
THUMA
Lead Designer &
Creative Growth Marketing Strategist
@ Bamboo for Thuma
2020-2023
Project Overview
Worked as a Lead Motion Designer at growth marketing agency Bamboo where I focused primarily on the Thuma account.
Integrated motion graphics with growth marketing to enhance advertising performance across search and social platforms, leveraging real-time data for creative optimization.
Problem
The main goal was to enhance
CTR + CPP on paid social by improving ad content and optimizing campaigns.
Develop a feedback loop for creative adjustments based on performance analytics.
Align creative output with evolving market trends and campaign objectives.
Sustain growth through scalable and efficient marketing strategies.
Strategize and scale creative pipelines to support campaigns with over $400K in monthly ad spend
The Solution:
Iterative Design process capturing creative wins that meet media needs.
I created a high volume of video and static ads across paid social, managing ongoing creative refreshes to maintain a balance of new and evergreen content.
This included:
Crafting visually compelling ads bespoke to each platform
(Facebook, Instagram, TikTok, Snapchat, Pinterest, YouTube)Maintaining brand consistency across creative assets
Establishing a rapid iteration process based on A/B testing and performance feedback
Led creative strategy grounded in creative quant data, aligning production with spend efficiency goals for high-volume campaigns
Produced high-volume media campaigns across search & social channels.
Supported Thuma through multiple product launches and channel expansions.
Strategized bespoke content to best fit each of our individual campaign channels including UGC videos.
Results
Continuously created top-performing Hero content for evergreen creative campaigns— often with over 1% CTR.
Scaled buyer spend 36X in 18 months across channels.
Increased ad click-through rates across channels.
Optimized media spend efficiency on Meta platforms.
Significantly increased viewer retention rates on YouTube.
Supported Thuma through multiple product launches.
Helped maintain performance at scale through data-driven creative frameworks
Strategized meaningful creative iterations to learn actionable performance insights.